The first Waitrose store to open in west Wiltshire will be selling food grown on local farms.
A deal between Waitrose owners the John Lewis Partnership and the trading group From My Farm will see fruit and vegetables from Bromham among the produce sold at the Melksham store, which opens on March 18.
Bromham Growers, at Barley Close Farm in New Road, has been involved with the From My Farm organisation for some years and MD Ray Cargill said: “Bromham Growers supplies all the Waitrose stores in the south west through the From My Farm label.
“I am delighted to see a Waitrose opening in Melksham. At the moment people have to travel to Marlborough or Bath to get quality produce like ours.
“Having a Melksham store not only cuts down the food miles, but all our packaging is eco-friendly. The plastic bags the produce comes in is compostable.”
Bromham Growers will also package and deliver produce from other farmers in the area, including Tim Paget from Still Farm in Chippenham.
Wiltshire Times - 7th March 2010